By Educators, For Educators!
Founded by a passionate marketing teacher whose personal mission is to prepare his students through hands-on learning and real-world experience. Eloy Garza developed the first high school student-led marketing agency out of his classroom. It provided comprehensive marketing solutions to businesses in the community in exchange for work-based experiential learning opportunities for his students.
His innovative "Student-Led Agency" methodology was recognized as a national model and has been featured by the U.S. Department of Education and at several national conferences across the country.
He designed the Career Bridge app to simplify the work-based learning process and empower teachers and students with the ability to engage with industry professionals in a safe and transparent environment.
Eloy Garza now serves as a Marketing Lecturer at The University of Texas Rio Grande Valley within the Robert C. Vackar College of Business and Entrepreneurship. All his courses use his Student-Led Agency curriculum and Career Bridge to engage students in real-world experiences with the business community.
How It All Started
2017 interview of our founder & CEO, Eloy Garza, talking about the Southwest Marketing program and why he started it.
Our Founder Now
November, 2023: A high school class comes to Eloy Garza's class for a marketing lecture visit at The University of Texas Rio Grande Valley. This is an initiative he started to give high school business students a glimpse of what college courses are like at the Robert C. Vackar College of Business and Entrepreneurship.
Our Vision
To empower educators and their stakeholders with innovative work-based learning solutions.
Our Mission
To support educators in their pursuit to prepare students through mastery of skill and hands-on experience.
Our Values
Innovation
Community
Empowerment
Equity